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My entire life I’ve been fascinated by personal development. For me, it’s the key to living the best life you can while you’re here.

In my early twenties, I decided to start a career in real estate. Real Estate represented an unlimited potential for me to grow and develop as a business person. I founded a business with my brother and we quickly grew it to 7 figures.

Over the years, I became fascinated with agents and what made some successful while others struggled. My fascination led to a passion for teaching and coaching and after 15 years in sales, I sold my business to build a coaching and training platform for Realtors.


My passion for coaching quickly grew my business to serve hundreds of clients across Canada. My vision is to create communities for our clients to support one another and share as they grow. The underpinning has helped our members set winning habits, not only for business, but in their lives as well and the results have been incredible.

Through our growth we’ve created an amazing team focused on our mission to help our members raise the bar not just in their businesses, but in their lives as well.


Founder, CEO and program director

Leadership and coaching

Organization models

Financial planning and comp plans

Business structure and growth opportunities



Ian has been working in the world of real estate and business since 2018. He's great at simplifying complicated processes, strategizing growth, and enhancing profitability.


It's Ian's belief that the most important role of a business is to help it's clients and team reach their aspirations and goals. This belief is the key reason he helped to create EndGame. It also points to the supportive culture within the company that he values.


As Coo, Ian helps design systems and strategies that support Endgame's clients and team members. It is through these strategies that Endgame coaches are able to focus on delivering the highest level of service.


Business management

Operations and Systems

Tracking and Reporting

Financial Management



As the Director of Client Experience, Christine brings over 15 years of experience in real estate sales & systems and business development to the role.
She’s passionate about building businesses that succeed at a high level, driving growth and development through creativity, and creating unparalleled client experiences.

A realtor since 2007, Christine is the founder and managing partner of an all-female team of passionate, client-centric realtors based in Toronto, Canada. Her team has been in the Top 1-2% based on sales volume since its inception in 2013 and has been featured on Global TV, CBC News, and in the Globe & Mail, among other media.

A former journalist and TV segment director, Christine holds a Master’s degree in International Journalism from City University in London, England. In 2023, she was a featured author in Resilient Women in Life & Business, an Amazon #1 bestseller in its category in Canada, the UK, and Australia.

When Christine’s not planning her next adventure, she can be found spending time with her son and husband and their rambunctious cats Lily and Daisy.


Business Development

Strategic Partnerships

Client Relationship Management

Team Building


As a seasoned real estate professional with a passion for excellence, Melissa doesn't just coach—she leads a transformative journey toward unparalleled success in the real estate industry. With her finger firmly on the pulse of the market, Melissa continues to trade actively, ensuring she brings real-time insights and strategies to her coaching practice.

About Melissa Taylor With her wealth of experience and a track record of success in the real estate arena, Melissa is more than just a coach; she is a mentor, a guide, and a partner in your journey to success. With a deep understanding of the industry's nuances, she has mastered the art of optimizing and maximizing clients' work habits to unlock their full potential. Melissa is an author in the industry and has excelled in not only creating a winning Team for herself, she's helping others grow teams and Brokerages, and has helped single agents get to the top of their game without distraction.

Philosophy At the core of Melissa's coaching philosophy lies the belief that success in real estate isn't just about transactions—it's about building a strong personal foundation that serves as the bedrock for professional growth. By emphasizing the importance of personal development, she empowers her clients to cultivate the mindset, habits, and systems necessary for sustained success. To be great at this business, you have to understand people, human behaviour and Psychology. Selling homes is the result.

Approach Melissa doesn't believe in one-size-fits-all solutions. Instead, she takes a personalized approach, tailoring her coaching to the unique needs and aspirations of each client. Through a combination of proven strategies, actionable insights, and unwavering support, she helps realtors create habits and systems that drive results.

Key Focus Areas

  • Optimization: Melissa helps real estate professionals optimize their workflow, leverage technology and people and streamline processes to maximize efficiency and productivity.

  • Personal Foundations: Understanding that success starts from within, she works with clients to strengthen their personal foundations, including mindset, resilience, and self-discipline.

  • Habit Formation: By instilling positive habits and routines, Melissa empowers realtors to consistently perform at their best and achieve their goals.

  • Accountability: Accountability is the cornerstone of growth. Melissa holds clients accountable to their goals, providing the guidance and support needed to stay on track. She asks the hard questions which have you pierce your glass ceiling and break through the comfort of good enough.

  • Growth: Whether it's expanding their client base, increasing sales volume, building a partnership, team or mastering new skills, Melissa is committed to helping real estate professionals achieve continuous growth and progress.

Experience and Results With a proven track record of success both in her own real estate endeavors and in coaching others to reach new heights, Melissa has earned a reputation as a trusted advisor and mentor in the industry. Her clients consistently rave about her ability to drive results, foster growth, challenge individuals beyond what the see possible and inspire lasting change.

Join Melissa Taylor on Your Journey to Success If you're ready to take your real estate career to the next level, Melissa is here to guide you every step of the way. With her unique blend of expertise, experience, and unwavering commitment to your success, she will help you unlock your full potential and achieve the success you deserve in the competitive world of real estate and life. If you are ready to get real, ready to challenge yourself despite the excuses, then together let's see just how good it can get. What got you here isn't going to get you there. Invest in yourself!

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Ana Marin isn't just a seasoned real estate professional, she also loves to live life to the fullest. Outside of business you can find her doing one of three things: enjoying the outdoors, unwinding at the cottage, or exploring new corners of the world.


Ana's love for the real estate industry was sparked early on, when she started as an administrator for a real estate team. From there, she soared to new heights, helping to create one of Canada's largest inside sales teams with Mackay Realty Network, and eventually serving as the Director of Operations. In 2019, she played a pivotal role in launching the Keller Williams Legacies franchise in Vaughan.


But real estate isn't just a career for Ana, it's a passion. She's particularly drawn to multi-family investing and building profitable businesses, and her experience has taught her the importance of creating streamlined and efficient operations. It's this expertise that she now shares through coaching, and her Sales Beast Podcast is a testament to her dedication to helping others succeed.


As the CEO and Team Leader of Keller Williams Legacies, Ana is no stranger to hard work and high achievement. With her expertise and personal touch, you can trust that Ana will push you towards excellence while also helping you find balance and joy in all areas of your life.


Lead Generation Models & Inside Sales

High-Level Systems & Operations 

Attraction & Growth for Teams

Business Planning 


Dan, born and raised in a family deeply rooted in the Real Estate industry, is a visionary leader driven by a lifelong passion for excellence. With over two decades of experience, he has left an indelible mark on the real estate landscape.

Throughout his career, Dan has demonstrated an unwavering commitment to growth and adaptation, ensuring continued success despite ever-changing markets and trends. His sheer determination and hard work, combined with his ability to anticipate market shifts, have consistently placed him among the top agents in his office.

Not only did Dan excel in his role as a real estate agent, but he also has a deep love for coaching and teaching others. His passion for mentoring has motivated both new and seasoned Realtors, helping them navigate the industry. By embracing technology and implementing innovative strategies, he can streamline operations and enhance marketing efforts.

In addition to his real estate expertise, Dan's passion for technology has led him to become an integral part of the design and marketing team for Swift Harbour, a marine hospitality reservation tool, as well as HouseManual, a home lifestyle application. By leveraging his knowledge and expertise in the tech world, Dan can provide valuable insights and recommendations on how to optimize your operations, allowing you to focus on what truly matters: selling homes. 

With his guidance, you can streamline processes, improve efficiency, and stay ahead of the curve in an increasingly competitive market. Dan's ability to navigate the intersection of real estate and technology positions him as a valuable resource for maximizing your business's potential.


In addition to his work with Realtors, Dan also provides consulting services to small businesses, assisting them with technology solutions and strategic marketing. During his time, you'll have a difficult time finding him as he often immerses himself in nature, whether it's hiking in the mountains or kayaking with his dogs.


Social Media & Marketing
Operations & Systems
Database Conversion
Hard Accountability
Sales & Scripting
Open Houses


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Her creativity—a degree in music and theater—led her to believe she would wind up in entertainment, but a chance appearance singing at a brokerage event has parlayed itself into a successful career in real estate for more than a decade.


As an office administrator, Kelly has been lucky enough to learn industry best practices from some of the business’s most successful real estate professionals. Her business acumen and dedication to customer service eventually led her to lead the high-volume deals department at one of Toronto’s most successful brokerages. Since then, her expertise has led her to take on the role of operations manager for a very successful Toronto real estate team.


Outside of real estate, Kelly keeps her passion for the arts alive through teaching clarinet and saxophone lessons.


Now, with the opportunity to combine her passion for teaching with her real estate expertise, Kelly looks forward to providing her valuable experience and insights to others through her training and coaching of real estate administrators.


From an underprivileged background in Toronto, raised by a single mother, I learned the value of hard work. Initially pursuing architecture, I found my true calling in real estate in 2009.

My expertise in real estate is a testament to years of hard work, unwavering prayer, and a steadfast commitment to the systems and disciplines that have guided me.


Over the years, I've had the privilege of assisting nearly 1,000 families and generating an impressive $10,000,000 in GCI (Gross Commission Income).

My success is rooted in Trinity Real Estate Consultants' innovative Inside Sales Model, ensuring highly personalized service across the Greater Toronto Area.

Beyond business, our commitment to community service involves directly contributing to The Covenant House with every home we sell, reflecting a deep-rooted belief in giving back.

Real estate, for me, is a pathway to a meaningful legacy, emphasizing the importance of solving problems, helping people, and serving to lead, not just for monetary gain but for a lasting impact.


Commitment to Systems
Community Engagement
Philosophy and Approach

Client-Centric Approach

Strategic Marketing

Team Leadership




A seasoned professional with over 20 years of experience in the real estate and financials industries, Claire brings a wealth of firsthand knowledge and insights to her coaching practice. She has helped countless agents and brokers elevate their performance, exceed their goals, and carve out their own paths to success.

With a commitment to excellence, integrity, and continuous improvement, Claire is not just a coach, but a trusted partner and mentor on the journey to real estate mastery.

With a passion for transforming ordinary real estate professionals into extraordinary success stories, Claire stands as a beacon of guidance, expertise, and inspiration in the competitive world of real estate.

Driven by the belief that success in real estate isn't just about transactions, but about mindset, habits, and systems, Claire has dedicated her career to empowering agents and brokers to unlock their full potential.

Strategic Mindset Mastery:

Claire understands that success in real estate is as much about mental fortitude as it is about market knowledge. Through her strategic mindset coaching as a Neuro-Linguistic Practitioner, she equips her clients with the tools, techniques, and perspectives needed to navigate challenges, overcome obstacles, and seize opportunities with confidence and clarity


Habit Building for Lasting Success:

In Claire's world, success isn't just a one-time achievement—it's a lifestyle. By focusing on habit building, she helps real estate professionals cultivate routines and practices that drive consistent, sustainable success. Whether it's prospecting, negotiation, or self-care, Claire guides her clients in establishing habits that align with their goals and aspirations.

Efficiency Through Systems:

Effort without direction is like a ship without a rudder—Claire understands this truth implicitly. That's why she emphasizes the importance of systems in maximizing effort and achieving optimal results. From lead generation to client management, Claire provides proven frameworks and strategies to streamline workflows, boost productivity, and create a foundation for long-term success.


Introducing Mitch Stein, a real estate coach on a mission to help agents achieve true financial freedom by building sustainable businesses. Many enter the real estate world with dreams of independence and prosperity, but few realize the full potential of owning a business within this industry.  Instead they end up working paycheck to paycheck.

Mitch understands this gap all too well. With years of experience in the field, he's witnessed countless agents struggle to transition from mere employees to successful entrepreneurs. That's why Mitch is dedicated to guiding agents beyond the paycheck mentality and towards the path of genuine business ownership.

Through tailored coaching sessions, workshops, and invaluable resources, Mitch empowers agents to lay the groundwork for their own thriving enterprises. He focuses on essential elements such as business development strategies, effective marketing techniques, client relationship management, and leverage.  So you are making money even when you are not working. 

Mitch's approach isn't just about making a sale—it's about laying the foundation for long-term success and stability. By instilling a culture of innovation, accountability, and strategic thinking, Mitch helps agents realize their potential as true business owners in the competitive real estate landscape.

Whether you're a seasoned agent yearning to break free from the constraints of employment or a newcomer eager to chart your own course, Mitch Stein offers the guidance and support needed to turn your real estate aspirations into a flourishing business reality. Embrace the journey towards financial independence with Mitch Stein as your trusted mentor.



Welcome to the realm of strategic mastery and professional growth with Matthew Lawson's exclusive 1:1 and small group coaching programs. With over two decades of experience as a distinguished real estate agent and astute small business owner, Matthew is dedicated to empowering agents like you to excel in their careers. Matthew best describes his sessions as half cheerleader, half drill Sargent, holding you accountable to the goals you set.

Rooted in Sarasota's vibrant community and now headquartered in Knoxville, TN, Matthew brings a wealth of expertise and a commitment to excellence to each coaching session. Specializing in assisting real estate agents and small business owners, Matthew employs a blend of strategic analysis, innovative problem-solving, and goal-oriented coaching to propel you toward success.


Beyond his professional endeavors, Matthew is known for his multifaceted interests and unwavering dedication to personal growth. Whether he's immersing himself in industry conferences, exploring new markets, or honing his skills in competitive equestrian sports, Matthew approaches every pursuit with a disciplined and results-driven mindset. Outside of coaching, you'll find him enjoying quality time with his dogs, friends, and family.


Are you ready to elevate your professional journey to new heights? Join Matthew Lawson's coaching programs today and unlock the tools and strategies needed to thrive in the competitive landscape of real estate and beyond.

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